IMPLICATIONS OF MISINFORMATION AND DISINFORMATION THROUGH SOCIAL MEDIA ON PUBLIC OPINION IN PAKISTAN AND ITS SOCIETAL REPERCUSSIONS
Abstract
The rapid proliferation of misinformation and disinformation through social media has significantly influenced public opinion in Pakistan, leading to profound societal repercussions. This study examines the mechanisms through which false narratives spread, their impact on political discourse, social cohesion, and public trust, as well as the role of digital literacy and regulatory measures in mitigating these effects. By analyzing case studies and existing literature, the paper highlights how manipulated information exacerbates polarization, fuels violence, and undermines democratic processes. The findings underscore the urgent need for media literacy programs, responsible platform governance, and policy interventions to counteract the harmful effects of misinformation and disinformation in Pakistan.
Keywords:Â Misinformation, Disinformation, Social Media, Public Opinion, Pakistan, Societal Impact, Polarization, Digital Literacy, Media Regulation, Fake News
