Changing media consumption pattern and gender portrayal on OTT platforms

Abstract

The study examines the impact of websites, with a particular focus on culture, social identity, and multicultural communication patterns. It analyzes how OTT services like Prime and Netflix are reshaping family relationships, cultural practices, and consumption patterns. As India balances traditional social values with international influences, the study examines the relationship between globalization and media, with a focus on the influence of Western media.  There is also discussion about the shift from old television, which increases family viewing across class groups, to the flexibility and mobile friendliness of OTT sites. With an emphasis on local productions prime and Netflix endowments, this article also examines how OTT sites create socially relevant content for a specific audience. It also focuses on what reassures viewers on OTT sites, emphasizing Netflix's great customer service and offering. The results also shed light on how OTT sites are significantly changing global social landscapes, media consumption behaviors, and social interactions.

Keywords: OTT platforms, consumption pattern, Prime, Netflix, Globalization.