An Assesment of Digital Television Viewing Habit on Interaction Level Among Family Members

Abstract

In this study a relative structure for analyzing the impact of Digital Media television viewing on family interactions was described. Family interactions in this view are hypothesized to diverge as a function of television content impact for every family member. So, this study analyzed the “An Assessment Digital Television viewing habit on interaction level among family members” It is a case study of city D.G. Khan, Pakistan” field survey method including interviewing technique was used for data collection. It has targeted 200 families viewing television for at least one year and through convenience sampling the researcher gathered the responses of research participants duration of television interaction, impact of digital television viewing on family interaction, control over remote, preferred programs, effect of viewing on social activities, choice about watching time, time duration of viewing and limitations on media watching. The hypothesis investigated was “it is more likely that greater media exposure lesser the interaction among the family members”. The other hypotheses studied were ‘It is more likely that heavy viewers will be more status conscious than light viewers, that spending a lot of time in front of the Tv media will reduce time spent visiting friends and family, and that parents will choose what kind of media shows their children watch.

Keywords: Exposure, Attitude, Media, Violence, Aggression, Adolescent